Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in the US Q3 2023

In Q3 2023, the top 5 delivered meal kits and specialty foods applications in the United States showcased varied performance trends across weekly downloads, revenue, and active users. Here is a detailed look at each app's performance based on data from Sensor Tower.

HelloFresh: Meal Kit Delivery experienced notable fluctuations in weekly downloads. Starting at approximately 46.8K downloads in late June, the app saw a dip to around 36K by mid-July. However, downloads surged to about 59K in late August before settling at 45.8K by the end of September. Active users hovered around 600K for most of the quarter, peaking at about 669K at the end of July.

Factor_ Prepared Meal Delivery had a strong start with around 60K downloads at the end of June, but experienced a significant drop to approximately 16.7K by mid-July. Downloads peaked again in early August at 76.7K before stabilizing around 35.8K by late September. Weekly active users mirrored this trend, starting at 349.5K and ending the quarter at around 329.6K.

Vivino: Buy the Right Wine showed steady weekly downloads, ranging from 9.2K to 12.3K throughout the quarter. Revenue saw a significant increase from nearly $4K in early August to approximately $26.3K by mid-September. Active users remained relatively stable, fluctuating between 49.5K and 66K.

EveryPlate: Cooking Simplified maintained consistent weekly downloads, starting at around 11K in late June and ending close to 10.4K by late September. Active users remained steady, beginning at approximately 259.8K and closing the quarter at around 253.6K.

Home Chef: Meal Kit Delivery saw a gradual increase in weekly downloads, starting at 4.4K in late June and peaking at 13.7K by early September. Active users followed a similar upward trend, starting at 148.6K and reaching around 165.9K by mid-September.

These insights are sourced from Sensor Tower, where more detailed analysis and data can be found.